People who browse for links from Google will only click on links they think look trustworthy enough with their search query. So if a website looks spammy or unprofessional, chances are there's no chance someone will be clicking on it. In order to have a successful SEO campaign, one does not just need a well-designed site. One also needs content that is optimised for keywords as well as social media. Only top SEO company can get more visibility outside of just desktop searches. That's why SEO and web design are a match made in heaven.
Below are the other factors where SEO and web design go perfectly well together.
Mobile Friendliness
Experienced SEO company and web designers already have the mastery and skills in making websites more mobile-friendly and appealing. In fact, if this isn’t something you’ve taken the time to do yet, you’re already a few years behind. Google made mobile friendliness a ranking factor in 2015. That’s half a decade ago.
The search giant then introduced mobile-first indexing in 2017. It’s clear to see how importantly Google views mobile-friendliness, but many websites still haven’t caught on. The number of people searching on desktops has been declining for a few years now, while the number of people searching on mobile devices has been steadily increasing.
More than half of all web traffic is coming from mobile devices, which means that more than half of your audience is also likely to be on their mobile phones. Only an expert website SEO company and web designers have the capacity to create a mobile-friendly website design that could attract the most users. That is massive.
Easy-to-read Design
If you’ve been working on improving your SEO, content is likely something that you have spent a lot of time on. Some people might not realize what a huge impact the design of a website can have on your content, or at least the presentation of it. An expert SEO company and web designers can make possible for users to read what they came to your website to do.
Pages with blocks of content in strange places, with too many hyperlinks that don’t serve a clear purpose, essentially erases any audience that you managed to bring onto your site. And if no one can get the information they want, what’s the point?
At some point, you’ve probably been on a website that had text that was impossible to read because of the page design. Maybe it was a light-coloured text on a pure white background or a dark colour on black. Those kinds of designs recall the often terrible websites of the mid- to late 1990s.
But the issue is not always colour. The text may also be too big or small, or written in a hard-to-read font. Like websites that aren’t mobile-friendly, sites that are difficult to read on any device or desktop are going to turn people away quickly.
A professional SEO company and web designers understand how to create websites that make it easy for users to take in your content so you get the most for your money. White space, line length, and any extra elements such as images can all affect how people pay attention to your site. Also, remember to consider people with disabilities by going for an inclusive web design format.
Website Speed
Do you know what’s slowing your website down? Chances are, it could have something to do with your web design. Website speed is one of the most important aspects of technical SEO, and it’s a primary deficiency for many websites. If you haven’t been ranking well, it could be that your website is just too slow and people are bouncing quickly.
Never forget that page speed is a known ranking signal. Hence, a professional SEO company and web designers devote their time speeding up sites by optimizing images, eliminating unnecessary plugins, allowing browser caching, and so on. Now, you might actually think your website loads quickly enough, not knowing how long people are actually willing to wait. Ideally, your website should load in two seconds.
When an SEO company takes over web design, research and caution are considered. But finding a competent applicant may be time-consuming. But if a candidate considers all the details above, this individual could be the best one to hire. Such a professional can only come from reputable SEO companies like Position1SEO.
Below are the other factors where SEO and web design go perfectly well together.
Mobile Friendliness
Experienced SEO company and web designers already have the mastery and skills in making websites more mobile-friendly and appealing. In fact, if this isn’t something you’ve taken the time to do yet, you’re already a few years behind. Google made mobile friendliness a ranking factor in 2015. That’s half a decade ago.
The search giant then introduced mobile-first indexing in 2017. It’s clear to see how importantly Google views mobile-friendliness, but many websites still haven’t caught on. The number of people searching on desktops has been declining for a few years now, while the number of people searching on mobile devices has been steadily increasing.
More than half of all web traffic is coming from mobile devices, which means that more than half of your audience is also likely to be on their mobile phones. Only an expert website SEO company and web designers have the capacity to create a mobile-friendly website design that could attract the most users. That is massive.
Easy-to-read Design
If you’ve been working on improving your SEO, content is likely something that you have spent a lot of time on. Some people might not realize what a huge impact the design of a website can have on your content, or at least the presentation of it. An expert SEO company and web designers can make possible for users to read what they came to your website to do.
Pages with blocks of content in strange places, with too many hyperlinks that don’t serve a clear purpose, essentially erases any audience that you managed to bring onto your site. And if no one can get the information they want, what’s the point?
At some point, you’ve probably been on a website that had text that was impossible to read because of the page design. Maybe it was a light-coloured text on a pure white background or a dark colour on black. Those kinds of designs recall the often terrible websites of the mid- to late 1990s.
But the issue is not always colour. The text may also be too big or small, or written in a hard-to-read font. Like websites that aren’t mobile-friendly, sites that are difficult to read on any device or desktop are going to turn people away quickly.
A professional SEO company and web designers understand how to create websites that make it easy for users to take in your content so you get the most for your money. White space, line length, and any extra elements such as images can all affect how people pay attention to your site. Also, remember to consider people with disabilities by going for an inclusive web design format.
Website Speed
Do you know what’s slowing your website down? Chances are, it could have something to do with your web design. Website speed is one of the most important aspects of technical SEO, and it’s a primary deficiency for many websites. If you haven’t been ranking well, it could be that your website is just too slow and people are bouncing quickly.
Never forget that page speed is a known ranking signal. Hence, a professional SEO company and web designers devote their time speeding up sites by optimizing images, eliminating unnecessary plugins, allowing browser caching, and so on. Now, you might actually think your website loads quickly enough, not knowing how long people are actually willing to wait. Ideally, your website should load in two seconds.
When an SEO company takes over web design, research and caution are considered. But finding a competent applicant may be time-consuming. But if a candidate considers all the details above, this individual could be the best one to hire. Such a professional can only come from reputable SEO companies like Position1SEO.